1.3.5 Advertising in the Programmer

The Programmer enables you to schedule advertising in slots and events. Depending on the individual requirements, there are several options for scheduling ad breaks automatically or manually. Ad breaks can be inserted in program templates, series scheduling and manual scheduling. For scheduling advertising, the Programmer provides seven options which will be described in detail in the following.

Notice:

A special case are trailer ad breaks for which standard allocation can be defined (2.7 Tab Tools).

The following table provides short descriptions of the various options of commercial scheduling and shows the advantages of each option.

Activity	Description	Advantages
Manual insertion of individual or several ad breaks in slots	Ad breaks can be manually scheduled in slots (A) in the context menu (right-click) (in any position, no definition of ad break type or ad price category) (B) in the dialog Edit slot (Definition of ad break type, title and ad price category)	(A) Quick manual scheduling of individual ad breaks in individual slots (B) Manual scheduling of several ad breaks with certain specifications/properties (type/ length/duration of non- commercial program) (A) and (B): Ad breaks of the slot can later be allocated to events
Manual insertion of individual or several ad breaks in events	Ad breaks can be manually scheduled in events (A) in the context menu (right-click) Insert ad break (it is necessary to specify the duration) (B) in the dialog Edit event (Definition of ad break type, title ad price category and duration of non-commercial program)	(A) Quick manual scheduling of individual ad breaks in events at defined positions (B) Manual scheduling of several ad breaks with certain specifications/properties (type/ length/duration of non-commercial program)
Definition of ad break models	In the Programmer (and in the application Scheme), it is possible to create various customer-specific ad break models. These models determine a validity period per channel and the number of ad breaks of a certain type that are scheduled in events of a certain length on certain days or at certain times.	Possibility to create and edit any number of ad break models. These models can then be used anytime in order to distribute ad breaks automatically to the events.
Application of ad break models to events	Automatic scheduling of ad breaks in events according to the pre-defined ad break model	No slot scheme required Applicable to all events or only to selected events Possibility to apply public holiday schemes Possibility to delete ad breaks from the events
Activation of the commercial schedule of the slots	All slots that include ad breaks automatically transfer these ad breaks to the events scheduled in them.	This function can only be used if a program scheme with ad breaks in the slots is open. This function enables you to schedule ad breaks in the slots‘ events fast and automatically. Events that have been scheduled without slots can be manually scheduled later.
Definition of an ad price schedule	Ad price schedules can be defined in the Programmer and the Scheme and used later. Various ad break types (e.g. ad break before, within or after an event) and ad price categories are distributed during a certain validity period. The ad price schedule also determines on which days a certain category should be used for which ad break types.	You can create any number of ad price schedules. These can be used at any time in order to use pre-defined price categories.
Activation of an ad price schedule	Application of a pre-defined ad price schedule: Fixed ad prices are allocated to all events which correspond to the pre-defined ad categories based on their scheduling (time, duration).	Automatic allocation of pre-defined ad prices to all events

For more information on ad break scheduling, please click here.