An ad break scheme is a structured plan that defines when and how commercial breaks are inserted into programs. With ad break schemes, break length, break frequency and break positions can be specified.
1 How to create and edit ad break schemes
Ad breaks schemes are created and edited in the Advertising tab of the Programmer
The existing ad break schemes are displayed in the Advertising tab. They can be searched, filtered and selected from the left-hand side (1) and edited in terms of title, channel and timeline (2). The table in the middle (3) displays the timeline(s) along an entire week. If there are several timelines, they can be selected correspondingly (4).
On the right-hand side the ad break schemes can be deleted, copied and saved (5).
By clicking the plus icon (6), new schemes can be added, leading to a new dialog.
In this dialog, the title of the scheme and the channel and time period the scheme is valid for can be determined.
2 Add timelines to an add break scheme
An ad break scheme can contain various timelines. Timelines defines the time periods and days when the add break scheme is active.
By clicking the New timeline button (1), new timelines can be created. Existing timelines can be edited can entering the context menu and clicking the edit button (2).
There are 3 parts separated into tabs, including a timeline (1), lengths ranges (2) and ad breaks (3). The logic is the same as in the current scheme.
2.1 Timeline
The first step is to outline the basic data about the timeline.
Timelines can be given a name (1) and be specified in terms of hours (2) and active weekdays (3).
Clicking the Continue button (4) allows to move on to the next tab, where length ranges can be defined.
2.2 Length ranges
After outlining the basic data of the timeline, the next step is to specify the length range. It is both possible to create one or multiple length ranges. This process is used to set the rules for ad breaks based on a program's duration.
Length ranges can be specified regarding the time range for events and slots (1), slot types for advertising blocks (2) and default advertising cut types (3).
By clicking the plus icon (4), new length ranges can be added and accessed from above (5). Clicking the delete button (6) delete the selected length range.
2.3 Ad breaks
In the Ad breaks tab, the individual ad breaks can be placed into the ad break scheme. For the ad breaks, there are different types to choose from.
If there are several length ranges, they can be selected from above (1).
There are different ad block types available, such as AB (ad block before event – 2) and AB (ad block after event – 3). The ad block types can be added to the desired position in the scheme by drag and drop, where they can be further specified regarding their begin time and duration.
By clicking the Save button (4), the ad break scheme is finally created.
3 How to apply ad break schemes
After being created, ad break schemes can be applied to slots and schemes:
4 Export Adbreaks
The option, to export the ad breaks can be found in the Connect tab in the programmer, where all jobs and exports can be executed:
- see Jobs and Exports